According to Statista, there were 1.3 billion ecommerce websites worldwide as of March 2021. With Ecommerce websites sprouting up each day, website owners are constantly on the hunt for ways to stand out and gain attention. While there are many ways to achieve this, custom illustrations are probably the easiest and most proven way to get the job done.
So what are custom illustrations?
Custom illustrations are unique visuals created specifically for your website or brand and can be used to enhance the visual appeal of your site, communicate complex information, and reinforce your brand identity.
In this article, we will discuss the top five benefits of using custom illustrations in ecommerce web design. Let’s get going.
Here are the top benefits of using custom illustrations.
- Improved User Experience
Use experience is king when it comes to ecommerce websites. Imagine trying to shop on a website that is confusing and difficult to navigate, would you even consider visiting the site? According to Forrester Research, a well-constructed user interface can increase the conversion rate of your website by up to 200%.
In short, If your website is confusing or difficult to navigate, potential customers are likely to abandon their purchase and go elsewhere. This is where custom illustrations can make a big difference.
Using Custom illustrations you can help your customers navigate through your purchasing process seamlessly which in turn would ensure higher ROI. For example, you could use illustrations to highlight key product features or show how your products can be used in real-life situations.
Apart from this, Custom illustrations can be used to convey complex information in a way that is easy to understand. For example, you could use illustrations to explain how a product works or to demonstrate a process.
- Build Brand Identity
Did you know that 81% of consumers need to trust a brand to consider buying from it? That’s how important branding is to differentiate your brand from competitors. Custom illustrations can help you to do this by creating a unique and memorable visual identity.
With custom illustrations, you can create a visual language that is unique to your brand. By doing this, you can reinforce your brand identity and make your website more memorable to users. For example, the moment you see a thumb on a blue background, you get reminded of Facebook, right?
Custom illustrations can also help to differentiate your brand from competitors. By creating visuals that are unique to your brand, you can stand out from the crowd and create a more memorable experience for users. This can be particularly important if you are operating in a crowded or competitive market.
- Improve Visual Appearance
Another benefit of using custom illustrations in ecommerce web design is to enhance the visual appeal of your site. They can add a unique and eye-catching visual element to your website that helps engage users and keep them on your site for longer periods.
With custom illustrations, you can create visual elements that are tailored to your brand and products. This can help to create a more cohesive and visually appealing website that helps to establish your brand identity and differentiate you from competitors. Additionally, custom illustrations can also be used to add personality and charm to your website, which can help create a more positive user experience.
- Faster Loading Time
Website loading speed is more important than ever. Users expect websites to load quickly, and if your site is slow, you risk losing potential customers. Custom illustrations can help to improve your website’s loading speed by reducing the need for large image files.
By using custom illustrations instead of large images, you can reduce the overall file size of your website, which will improve loading speed. These illustrations can also be optimized for web use, which can further reduce their file size and improve loading times.
In addition to improving loading speed, custom illustrations can also help reduce the strain on your server. This can be particularly important if you are operating an ecommerce site with many products and has a high volume of traffic.
- Improve Conversion Ratio
One of the ultimate goals of ecommerce web design is to increase conversions – that is, to turn visitors into customers. Custom illustrations can help you significantly improve the conversion ratio by improving the overall user experience and making it easier for visitors to understand and engage with your products.
By using custom illustrations to showcase your products, you can create a more visually appealing website that helps visitors to better understand the benefits and features of your products. This can help to increase interest in your products and entice visitors to buy from you.
Final Thoughts: The Benefits and Opportunities of Custom Illustrations in Ecommerce
Custom illustrations can bring numerous benefits to your ecommerce website, from enhancing user engagement and brand identity to improving conversion rates and reducing bounce rates. By working with an expert for Toronto web design and incorporating custom illustrations into your website, you can create a more visually appealing online shopping experience that encourages visitors to become customers.